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Prada is an Italian luxury fashion house founded in 1913 by Mario Prada. Originally, the brand was a Milanese shop called Fratelli Prada selling leather goods like luggage, accessories, ready-to-wear, leather shoes, watches, etc.
In 1978, the company management was taken over by Mario’s daughter, Miuccia Prada, who extended the brand, starting to manufacture luxury tote bags and backpacks in classic lines, made from nylon.
She was the one who transformed Prada into a global powerhouse of style and luxury. She even launched a line of footwear for women and her first pret-a-porter clothing line, using high quality fabrics. By her clean cutting style and her elegant garments she succeeded to become famous and maintained Prada among the most popular luxury brands in the world. She also launched a secondary line, Miu Miu. 
Simple shapes, classic dresses, knee length skirts, skinny belts, bags in classic colors and luxury fabrics are just a few of the most important and defining fashion features of Prada.