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Fendi is an Italian luxury fashion house founded in 1925 in Rome by Edoardo and Adele Fendi. At the beginning it was a fur and leather shop and in time the brand has grown, creating ready-to-wear, leather goods (the most famous being the "Baguette" and Peekaboo or Pequin handbags) shoes, fragrances, eyewear and even time pieces. 
Collaborating with Lagerfeld, in 1965, Fendi revolutionized the world of fashion. The Brand is well-known today due to its exquisite craftsmanship, innovative techniques in creating bags, incredibly luxurious clothing but still affordable (Fendissime diffusion line) and innovative designs. In 1977, the fashion house released the famous collection of 365 dresses for each day of the year leading to the creation of a diverse line of shoes and bags to match.
Since 1999, the LVMH group and Prada are holding 51% of  Fendi and Karl Lagerfeld continues to design the women’s collections. Fendi is a brand with a vast historical richness that successfully managed to keep up and it still does, evolving in fashion.